Privacy Policy
Last updated: [Month Day, Year]
Pinnacle Escape Rooms LLC (“Pinnacle Escape Rooms,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, make a reservation, complete a waiver, subscribe to communications, contact us, or otherwise interact with our services.
By using our website or services, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
Information You Provide
We may collect information that you voluntarily provide, including:
- Your name
- Email address
- Telephone number
- Billing and payment information
- Reservation details
- Names or information about members of your group
- Waiver and consent information
- Date of birth or age-related information when required
- Communications, questions, feedback, and customer-service requests
- Email-marketing preferences
- Any other information you choose to provide
Payment information may be collected and processed directly by a third-party payment processor. We may not receive or store your complete payment-card information.
Information Collected Automatically
When you use our website, we and our service providers may automatically collect certain technical and usage information, such as:
- Internet Protocol address
- Browser and device type
- Operating system
- Pages visited
- Referring website
- Date and time of access
- Approximate geographic location
- Website interactions and navigation activity
- Cookie and similar tracking-technology identifiers
2. How We Use Information
We may use collected information to:
- Process and manage reservations
- Collect payments
- Administer waivers and participation records
- Send reservation confirmations, reminders, and service-related communications
- Respond to questions and customer-service requests
- Provide, maintain, and improve our website and experiences
- Personalize website content
- Understand website traffic and customer activity
- Send promotional emails when permitted by law
- Detect fraud, misuse, security incidents, or technical problems
- Enforce our policies, agreements, and legal rights
- Comply with legal, regulatory, insurance, and recordkeeping requirements
3. Cookies and Similar Technologies
Our website and third-party service providers may use cookies, pixels, analytics tools, and similar technologies. These technologies help operate the website, remember preferences, measure website activity, understand how visitors use the site, and support advertising or marketing activities.
You may be able to manage cookies through your browser settings or through any cookie-preference tool displayed on our website. Disabling certain cookies may affect website functionality.
4. How We Share Information
We may share information with third parties that perform services for us, including:
- Booking and reservation platforms
- Waiver-management providers
- Payment processors
- Website hosting providers
- Email and communication platforms
- Analytics and advertising providers
- Information-technology and security vendors
- Professional advisers, insurers, accountants, and legal counsel
These providers may access information only as necessary to perform services on our behalf or as otherwise permitted under their own privacy policies and applicable agreements.
We may also disclose information:
- When required by law, subpoena, court order, or governmental request
- To protect the rights, safety, property, or security of our business, customers, employees, or others
- To investigate fraud, misuse, or suspected illegal activity
- In connection with a merger, sale, financing, reorganization, or transfer of all or part of our business
We do not sell personal information for monetary payment. Certain analytics or advertising activities may be considered “sharing” or “targeted advertising” under some privacy laws.
5. Email Marketing
You may receive promotional emails from us when you subscribe, provide appropriate consent, or otherwise qualify to receive them under applicable law.
You may unsubscribe from promotional emails by using the unsubscribe link included in the message. Even after opting out of promotional communications, we may continue sending transactional or service-related communications, such as reservation confirmations, schedule changes, safety information, or responses to your requests.
6. Photography, Video, and Security Monitoring
Our premises may use video and audio monitoring for safety, security, customer assistance, game operation, and incident documentation.
Any use of customer photographs or recordings for advertising or promotional purposes will be handled according to the consent or release provided by the affected individual or their parent or legal guardian.
7. Children’s Privacy
Our website and online services are not directed to children under 13, and we do not knowingly collect personal information online directly from children under 13 without legally required parental consent.
Reservations and waivers for minors should be completed by a parent, legal guardian, or other authorized adult, as applicable. A parent or legal guardian who believes a child has provided personal information without appropriate consent may contact us to request its review or deletion.
8. Data Retention
We retain personal information for as long as reasonably necessary to provide our services, maintain business and participation records, resolve disputes, enforce agreements, satisfy insurance requirements, and comply with legal, tax, accounting, or regulatory obligations.
Retention periods may vary depending on the type of information and the reason it was collected.
9. Information Security
We use reasonable administrative, technical, and physical safeguards intended to protect personal information.
However, no website, electronic transmission, payment system, or data-storage method can be guaranteed to be completely secure. You provide information electronically at your own risk.
10. Your Choices and Privacy Requests
Depending on your location and applicable law, you may have the right to request access to, correction of, or deletion of certain personal information.
You may also:
- Unsubscribe from promotional emails
- Adjust browser cookie settings
- Use available website cookie controls
- Contact us regarding your information or communication preferences
We may need to verify your identity before completing a privacy request. Certain information may be retained when required for legal, security, insurance, transactional, or recordkeeping purposes.
11. Third-Party Websites and Services
Our website may contain links to third-party websites, booking systems, payment services, social-media platforms, or other external services.
We do not control the privacy, security, or content practices of those third parties. Your use of a third-party service is governed by that service’s own terms and privacy policy.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our services, technology, vendors, business practices, or legal obligations.
The revised policy will be posted on this page with an updated “Last updated” date. Your continued use of the website or our services after an update indicates your acknowledgment of the revised policy.
13. Contact Us
For questions or requests concerning this Privacy Policy or your personal information, contact:
Pinnacle Escape Rooms LLC
947 Pinnacle Road
Henrietta, New York 14467